Wine Industry Network Provides Business Resources for Lake County Wine Growers
Where can a Lake County winery consultant find information on vendors for his clients? In 2008, the answer was hard to come by. At that time George Christie, a veteran of the industry, was researching vendors and was struck by the lack of available information—finding only bad online versions of old print directories.
“It was that experience that led me to think there had to be a better alternative for both buyers and suppliers,” says Christie.
That alternative became the Wine Industry Network (WIN). Christie had worked for large and small wineries, both family-owned and corporate for more than 20 years. He created WIN in 2009 in order to provide winery and viticulture professionals with a source to research products and services more easily. He is now the organization’s President and CEO.
“WIN is an affiliate sponsor of the Lake County Winegrape Commission because we believe associations like LCWC play an important role in driving success for their members,” explains Christie.
WIN provides many services to the Lake County wine growers, including the Wine Industry Advisor, an online publication featuring news articles and editorial content relevant to the industry. The Afternoon Brief, an email summary of daily news headlines and top stories, is sent out daily to 27,000 subscribers. Other services provided by WIN include WINJobs and WINData.
WIN is perhaps best known for its North Coast Wine Industry Expo (WIN Expo), begun in 2012 and now the second largest wine tradeshow in the country. Held at the Sonoma County Fairgrounds every December, WIN Expo is unique for its convenience to North Coast wine growers. This year’s conference and tradeshow is scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, December 6, from 9:00 a.m. to 4:00 p.m.
This year’s conference is organized into three main tracks: Winemaking, Wine Sales & Marketing, and Wine Business Strategy & Leadership. All three tracks feature four interactive sessions that will facilitate greater subject emersion into topics such as “State of the North Coast Wine Industry,” an interactive roundtable discussion on where we are today what trends the industry can expect in 2019, and “Harvest Recap and 2019 Grape and Bulk Wine Forecast,” which will present a comprehensive review of the 2018 harvest, the effects from fires, and the current state of the market.
WIN Expo continues to be the best regional buying show of the year and will include nearly 300 exhibitors showcasing the latest products and services available and offering Expo Deals (#ExpoDeals), where they will provide attendees with one-day, end-of-year specials.
Lake County Winegrape Commission members will receive 20% off any conference or tradeshow pass by using the code: LCWC2018
To see the full list of this year’s conference topics, expert speakers, exhibitors and registration information, please visit: wineindustryexpo.com
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