Vice President of Vineyards and Grower Relations,
Sterling Vineyards/Diageo, Napa, California
Vince began his 30+ years career with Diageo Chateau & Estate Wines at Paul Masson. For 13 years he handled increasingly large tracts of vineyard, ultimately managing 4400 acres of vines. With the sale of Paul Masson in 1986, Vince made the move to the Napa Valley and joined another Chateau & Estates property, Sterling Vineyards. Shortly after the development of Diageo Chateau & Estates, Vince’s supervision expanded to include the Beaulieu Vineyard acreage, as well as the San Benito and Paris Valley Ranch Vineyards in Monterey County. In June 2006, Vince was promoted to vice president of vineyards and grower relations, and he is now responsible for all estate-grown and purchased grapes for Diageo Chateau & Estate Wines.
Vince grew up in Lodi, and his interest in grape growing began while working in his family’s vineyards. He went on to attend Fresno State in the early 1970’s as the California wine industry began to boom, and graduated with a degree in plant science and viticulture. While in college, Vince served as vineyard foreman of the Fresno State vineyards for two years.
In more than 30 years of farming vineyards, Vince has found the greatest challenges and rewards come from coaxing elusive reserve quality fruit from a vineyard. He enjoys starting a vineyard from scratch, but is almost equally intrigued by trouble shooting a problem region, increasing production and quality with common sense and, sometimes, innovative farming methods. Although he loves the satisfaction of growing and drinking premium Cabernet Sauvignon, he’s partial to the challenge of farming finicky Pinot Noir, mastering it’s unique requirements and “temperament”. Vince currently sits on the board of the Napa County Farm Bureau, is a member of the National Resource committee and is a member of the Napa Valley Grape Growers Association. He is a past recipient of the Soil Conservation Service “Cooperator of the Year” award for his work along Huichica Creek in Carneros.
Vince married his high school sweetheart, Pam. They live in Napa and are the proud parents of two grown boys, Vince Jr. and Nicholas. In his spare time, Vince enjoys golf, snow skiing and travel.