May 2022 Newsletter

Cowboy on a horse in vineyard. Dust around. LCWC logo in middle

In This Issue…

REMINDER: Master Vigneron Academy® Vineyard Tailgate
Ag & Natural Resources Career Day
New Advertising Campaign
Lake County Winegrape Commission Awards Scholarship
Grape & Wine Marketplace
Weather & Climate Report


REMINDER: Master Vigneron Academy® Vineyard Tailgate, June 8

In-the-Vineyard Tailgate Session for Spanish-Speaking Vineyard Workers.

Tailgate and MVA logos

Date: Wednesday, June 8, 2022
Time: 9:30 AM to 2:30 PM
Location: Thomas Mauritson Vineyards, 6153 Staheli Drive, Kelseyville

Miguel Garcia will teach attendees how to…

  • Assess, restore, and maintain soil health
  • Sustainably manage irrigation
  • Perform distribution uniformity tests

Lunch will be provided to attendees.

See printable fliers for more information:

Please RSVP to mva@lakecountywinegrape.org by June 1 with name, email, and phone number for each attendee.
This tailgate session is presented by Lake County Winegrape Commission in collaboration with Napa Resource Conservation District (RCD).


Lake County Ag & Natural Resources Career Day

LCWC Booth at Ag Career day
LCWC participated in the First Annual Lake County Career Ag Days at the Lake County Fairgrounds on May 11. High school students toured the fairgrounds to learn about opportunities in the ag industry.

LCWC staff passed out thumb drives that contained Cultivate, a series of interviews from Lake County wine industry professionals, and Life on the Edge of a Continent videos.

Brassfield Estate and Beckstoffer Vineyards Red-Hills brought equipment and provided demonstrations for students.


Lake County Stands Apart With New Ad Campaign

The Lake County Winegrape Commission is “raising a little dust” with the introduction of a new advertising campaign, taking a slightly different approach from the expected wine industry messages. Slated to appear in the June/July California edition of Wine Enthusiast Magazine, a full-page ad taps directly into the “disruptive” volcanic nature and overall rugged personality of the region.

The new campaign features a dusty cowboy riding through rows of mountain grapes, suggesting that the grapes in Lake County are “never picked,” rather must be “wrangled” instead. In addition, the advertisement states that grapes have been “raised on volcanic lava milk…ever since they were babies”— a nod to the region’s rich volcanic soils.

Full press release

Wine Enthusiast Ad. We don't pick our grapes. Up here, we wrangle them. Cowboy on horse in vineyard.


Lake County Winegrape Commission Awards Scholarship

The Lake County Winegrape Commission recently awarded its inaugural “Future of Agriculture” scholarship to Atlantis Jones, a senior graduating from Upper Lake High School.

The $5,000 scholarship, awarded on behalf of Lake County Winegrowers, was presented during the Upper Lake High School’s Senior Scholarship and Awards Night.

“It is so rewarding to see the positive impact that an award like this can have on a student,” said Jonathan Walters, chair of the Lake County Winegrape Commission Board of Directors. “It was a really special evening.”

Full press release

Upper Lake High School’s Atlantis Jones (left) receives the inaugural “Future of Agriculture” Scholarship, presented by Lake County Winegrape Commission Chair Jonathan Walters. Photo credit: Upper Lake High School

Upper Lake High School’s Atlantis Jones (left) receives the inaugural “Future of Agriculture” Scholarship, presented by Lake County Winegrape Commission Chair Jonathan Walters. Photo credit: Upper Lake High School



LCWC Grape Marketplace

Marketplace

For an up-to-date list of Lake County grapes and bulk wine for sale, visit the Marketplace page of the LCWC website.

Grapes for Sale

45-50 tons 2022 Chardonnay, Big Valley, Thompson Creek Vineyard Ranch (formerly Pollywog Vineyard). Contact JJ Singh: 707-540-1105 or jjsingh.sat@gmail.com

200 tons 2022 Chardonnay, Big Valley, Certified California Sustainable. Contact Tim Roos: 209-499-6722 or tjroos@hotmail.com

Bulk Wine for Sale

2,250 gallons 2020 Cabernet Sauvignon, Red Hills, Perry Ranch Vineyard, Certified Sustainable and Provisionally Certified Organic. Contact Mike Ryan: 707-900-1586 or moryan45@gmail.com


Weather Banner

Weather & Climate

View May report from Dr. Gregory Jones.

Meetings

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    Grower Conversation Series: Winegrape Wednesdays 4:00 pm
    Grower Conversation Series: Winegrape Wednesdays @ The Mercantile
    Jul 17 @ 4:00 pm – 6:00 pm
    Grower Conversation Series: Winegrape Wednesdays @ The Mercantile
    You are invited to attend the Grower Conversation series hosted by Lake County Winegrowers. This series aims to connect growers, buyers, and industry experts to discuss the climate of today’s market. Each conversation will feature[...]
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