Vineyard to Market Workshop Series
The Vineyard to Market Workshop Series launches this spring as a three-part program designed to support Lake County growers in navigating today’s market landscape. Each session will focus on a critical piece of the grower-to-buyer relationship, from understanding winery expectations to refining how vineyards are positioned and communicated, to gaining clarity around contracts and negotiations.
Location: LCWC Office, 3865 Main Street, Kelseyville
No fee to attend.
RSVP required:
events@lakecountywinegrape.org
Workshop 3 | June 10, 2026, 9:00 AM – 11:00 AM
Understanding Grape Contracts & Negotiations
An overview of grape contracts and negotiations, including pricing structures, key terms, and current market dynamics. Industry brokers and market experts will share insights to support more informed decision-making.
Speakers:
- Glenn Proctor, Partner/Owner, Ciatti Company
- David Weiss, Bella Vista Farming