American AgCredit Now Offering ‘Terrain’

Starting last November, American AgCredit is now offering Terrain, a team of analysts and economists who provide insights on economic factors, trends and markets. Terrain’s senior wine and grape analyst, Dr. Chris Bitter, has published his first outlook, “2022 Grape Crush: Don’t Bet Too Heavily on a Repeat Performance.”

In the outlook he writes, “Growth in wine sales has been progressively stronger at successively higher price points, and grape price appreciation in Napa, the state’s premier wine appellation, has outpaced that of the other coastal regions by a wide margin.” Read the outlook online for his thoughts on consumer wine demand and what could happen with prices if grape yields return to the four million-ton normal.

Terrain is offered by several Farm Credit Associations, including American AgCredit, at no charge to their customers. Dr. Chris Bitter joined the Terrain team in January 2023.

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    LCWC Executive Committee Meeting 2:30 pm
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    Agenda – LCWC Executive Committee Meeting, February 27, 2024
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