Talking Points (print version, PDF)

Quality and Pricing in Line with the New Wine Market
High quality, varietally true grapes with prices targeted for $10 to $40 programs. Cabernet Sauvignon and Sauvignon Blanc as well as other varietals (Chardonnay, Merlot, Petite Sirah, Syrah, Tempranillo, and Zinfandel) have gained industry recognition with multiple high scoring wines, the evolution of some 250 Lake County labeled wines, and the inclusion in a number of North Coast wine programs.

The Mountains of the North Coast
The Mayacamas and Vaca Ranges join and rise in Lake County. The majority of the region's vineyards are planted at 1,500 feet and above, and the upper elevations enjoy higher ultraviolet light levels, promoting phenolic intensity with balance. The appellation boasts the purest air quality in California (Cal EPA), some of the youngest soils in the North Coast, and one of the oldest lakes in North America.

Lake County has Evolved from Historical to Traditional to Professional
The County boasts a small, experienced cadre of growers who have planted the right varietals in the right locations at the industry standard. Lake County is a center of industry research on Sauvignon Blanc as well as the effects of elevation through The Elevation of Wine Symposia and the website theelevationofwine.org. The Lake County Winegrape Commission integrates research and education with the UC Extension system, The California Association of Winegrape Growers, and other organizations.

Higher, Drier, Shorter, Colder
Higher and drier mountains have less pest and mildew pressure. Cold winters reduce pest populations, and a shorter season requires fewer pesticide and other applications. As a result, Lake County is among the lowest pesticide use areas of any wine region in California. Lake County's Winegrowing Sustainability Coordinator tracks this measurement using the CA Pesticide Use Reports.

Organic
Lake County has 5% of its vineyards organically and or biodynamically farmed and is on track by 2012 to raise that level to 15%, one of the highest rates in the state.

Sustainable Mindset
70% of Lake County growers have participated in the Code of Sustainable Winegrape Practices Self-Assessment Workbook (a CAWG program).

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