The Must-Attend Event for the Lake County Winegrape Industry
Thursday, March 23, 2017
1:00 p.m. to 4:30 p.m.
275 S. Main St., Lakeport
Lake County winegrape growers can attend for free by registering in advance and entering promo code GROWER17.
Space is limited. Advance registration required.
Presented by the Lake County Winegrape Commission
2017 Momentum Program
- Keynote: John Szabo, MS, author of Volcanic Wines: Salt, Grit and Power.
- State of Lake County Wine Industry (Glenn Proctor, Ciatti Global Wine & Grape Brokers)
- Preferences of the American Wine Consumer (Dr. Liz Thach, MW)
- Business Succession Planning (Jeff Clark, Live Oak Bank)
- Technical Tasting of Volcanic Wines (John Szabo, MS)
Keynote Speaker: John Szabo, MS
Master Sommelier John Szabo is partner and principal critic for WineAlign.com, Canada’s largest wine publication. In 2004, he was the first Canadian to add the “MS” after his name, and he has been listed as “Canada’s best-known sommelier” in Meininger’s Wine Business International.
Mr. Szabo has published in dozens of magazines and newspapers, and his books include Pairing Food and Wine For Dummies and Sommelier Management. His latest book, Volcanic Wines: Salt, Grit and Power, hit the shelves in October 2016.
Preferences of the American Wine Consumer, Dr. Liz Thach, MW
What is the typical profile of an American wine consumer and what does he or she prefer from a wine marketing and product viewpoint? This fast-paced session provides some insights into the types of wines Americans are drinking, as well as their reasons for doing so, average prices paid for wine, shopping locations, social media usage, and the answers to a few new questions on luxury wine, packaging, and label design.
Dr. Liz Thach, MW is the Distinguished Professor of Wine and a Professor of Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. Dr. Thach’s passion is wine, and she has visited most of the major wine regions of the world and more than 37 countries. In addition, she is an award-winning author who has published more than 120 articles and six wine books, including Call of the Vine and Wine – A Global Business and Wine Marketing & Sales.
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