Winegrape Commission Partners on ‘Summertime in a Glass’ Marketing Campaign to Raise Awareness of Sauvignon Blanc Varietal

Susan Stout • Contributing Writer

Kelseyville, CA – While chilly temperatures are a reminder that summer is still a few months away, a new wine-oriented promotion invites adults to experience “Summertime in a Glass.” The Lake County Winegrape Commission is working closely with Bryan Dias, a marketing consultant with Dias Associates Consulting, to launch the marketing campaign focusing on the Sauvignon Blanc varietal.

“Summertime in a Glass” recently was awarded a grant from the California Department of Food and Agriculture’s Specialty Crop Block Grant Program to help fund activities of the newly formed advocacy organization. The group was founded with the idea of a campaign to raise awareness for California’s Sauvignon Blanc winegrapes, Dias said.

“Increased competition from foreign producers, such as Chile and New Zealand, coupled with a competitive price point from these areas, has caused strain on California Sauvignon Blanc,” Dias wrote in the grant proposal. “It’s a misunderstood varietal by consumers, often perceived as a ‘food-only’ wine and not a ‘porch’ or ‘cocktail’ wine. Similarly, outside of a few local regions, it is not seen as popular or economically competitive or desirable by wineries. This project seeks to address these issues through education and awareness for California Sauvignon Blanc.”

Lake County has served as a pilot region for the “Summertime in a Glass” campaign, and the Winegrape Commission is committing in-kind support to the promotional effort.

“We are excited to be involved in this project,” said Lake County Winegrape Commission President Debra Sommerfield. “It promises to be beneficial to our Sauvignon Blanc winegrape growers as well as the wine industry as a whole. We are optimistic about the economic benefits to our region and to other California winegrape regions.”

Dias stated, “Though much of our initial focus will be centered on California and Lake County, in particular, it is hoped that the organization and campaign will grow to encompass, support and appeal to a broader world of Sauvignon Blanc.”

“Summertime in a Glass” appeals to both the industry and consumer sides of the product, he said. “We are looking to re-brand the varietal, to get it out there with events, social media, the Internet.”

The three- to five-year plan will use cost-effective marketing, education and outreach programs including electronic media, targeted events and a media campaign, Dias said.

“We will seek to educate consumers about the wine through interesting and useful content, such as wine reviews, food pairing tips and wine enthusiast tailored information about the varietal and its diversity,” Dias wrote in the grant application. “For the wine industry, we will educate wineries on promoting the varietal, differences in style and approach in winemaking and market/industry trends that can be used in business development, planning and strategy. We will also, eventually, seek to raise awareness in non-California wineries about the varietal in order to promote out-of-state sales of Sauvignon Blanc.”

To implement the plan, an advisory board will be formed. Since Lake County is a primary partner in the project, potential board members are sought from the area, said Dias. “We want to work with people who share the vision,” he said. In addition, Dias seeks an intern to assist with the campaign’s promotional activities. A job description is available via the “Summertime in a Glass” web site.

For more information about the campaign, visit the web site,

For additional information about the Lake County Winegrape Commission, visit the agency’s web site at or call the Commission office, 707-279-2633.

Bob Bartley Pump, Inc., Celebrates 25 Years

Bob Bartley Pump, Inc., is celebrating 25 years in the water and sewage pump distribution business.

Bob Bartley Pump, Inc., provides wholesale sales to mostly contractors, wineries and government agencies. The company is an Affiliate Sponsor with the Lake County Winegrape Commission.

“We want to thank everyone who has made our business a success,” President Jeanette Bartley said.  “We would not be here if it was not for you; and, again, thank you.”

Bob & Jeanette Bartley

Bob & Jeanette Bartley

On March 1, 1988, Bob Bartley opened his business, Bob Bartley Pump Distributing, as a sole proprietor at Industry West, an industrial park in Santa Rosa.  As a water and sewage pump distribution business with a wide array of pumps and related products, Bartley’s company has served retail and wholesale markets, both residential and commercial, in Northern California.    Bob, who has more than 40 years experience and grew up in the pump business with his family, specializes in the wastewater treatment system industry.

In 1994, Bob Bartley and his wife, Jeanette, purchased a home in Lake County where they began to conduct all the administrative and office-related work.  As the company expanded, Bob hired his son for over-the-counter sales/shipping and receiving at the Santa Rosa warehouse. In December 2003, the business moved to a larger space within in the same industrial park in Santa Rosa.

In April 2004, Bob Bartley Pump incorporated, and Jeanette became the president. She oversees the operations and administrative duties of the business. Bob handles the daily operations of the warehouse in Santa Rosa, sales, job bids/quotes, pricing, ordering product and speaking engagements at seminars.

Bob Bartley Pump, Inc., belongs to several business-related organizations including the North Coast Builders Exchange, the Kelseyville Business Association and the Lake bartley outside2County Chamber of Commerce. Jeanette has been a board director with the Lake County Chamber of Commerce and for the last two years has served as the chamber’s event committee chairperson. In addition, she is currently fulfilling a second term as president of the Kelseyville Business Association.

Throughout the years in Lake and Sonoma counties, the company has sponsored many events in conjunction with the Lake County Chamber of Commerce and charity organizations; and the Bartleys have donated money to many non-profit organizations.

For more information about Bob Bartley Pump, Inc., call (707) 279-2304.

George Petersen Insurance Agency

Susan Stout • Contributing Writer

George Petersen Insurance Agency (2)George Petersen Insurance Agency is one of the newest Affiliate Sponsors to lend its support to the Lake County Winegrape Commission.

With more than 10 offices in Northern California and one in Oregon, the Petersen agency takes pride in the products, service and staff it offers to businesses and individuals. The agency has more than 75 years experience and offers both exceptional service and competitive pricing to protect its clients’ assets, according to its website.

Operating an office out of Ukiah, the George Petersen Insurance Agency works directly with many of the vineyards and wineries in the region. Agent/broker Kyler Crawford, a producer for the agency’s commercial insurance, notes that the majority of business clients through the agency’s Ukiah office is linked to the wine industry. Crawford said the insurance agency provides service to an estimated 80 percent of the wineries in the region, many of them larger wineries in Mendocino County.

The agency is reaching out to Lake County to offer the same high quality products and service, Crawford said, by conference call on his way to staff the Petersen Insurance Agency booth at the Unified Wine & Grape Symposium in Sacramento. The agency takes a strong interest in its clients and gets involved with community, he added.

Crawford has a direct link to the wine industry and Mendocino County communities. His family owns and operates the McDowell Valley Vineyards in Hopland. His father, Bill, is the winemaker and was on the board of directors for the Mendocino Winegrape Commission.

“We are knowledgeable,” Crawford said. “We can go over your policy and see if you have everything you need. We can tailor your coverage to your business, and we offer programs specific to wineries.”

For businesses, the agency offers strong property and general liability coverage, workers compensation, professional liability, commercial auto, employment practice and additional coverage. “We offer risk management service free to clients,” Crawford said. “We supply safety materials in English and Spanish. From the online platform, employers can print materials, view videos, administer quizzes, and track certificates. We can certify forklift drivers; we have someone in-house to do that.”

For more information about the George Petersen Insurance Agency, call Crawford at (707) 376-4025, send an email to him at, or go online to the agency’s website,

Meet the Board of Directors

Susan Stout • Contributing Writer

Broc Zoller, The Pear Doctor

Broc Zoller

Broc Zoller, elected to the Lake County Commission Board of Directors in 2012, is focusing his work as a director in helping the Commission continue its promotional activities and grower assistance.

“I hope to support the successful efforts made by others in furthering recognition of our unique and beautiful growing region and the quality grapes and wine produced,” he said.

A Lake County farmer since 1981, Zoller is a producer of sauvignon blanc winegrapes and walnuts. He also owns a pear orchard. As president of The Pear Doctor, Inc., his Kelseyville-based business, he has worked as an independent agricultural advisor to pear and winegrape growers in Lake County since 1972.

Zoller’s ties to Lake County are strong. He has served on several Lake County committees and boards. They include the Lake County Genetic Engineered Crop Committee, and his current committee work includes the Ely Stage Stop Committee, the Kelseyville Pear Pavilion Committee and the Winegrape Commission. He is a member of the Lake County Farm Bureau.

Zoller also currently serves Lake County statewide on the California Pear Advisory Board Research Committee, which reviews and selects current research proposals for industry funding. In addition, he is serving California nationally on the Tree Fruit Technical Action Committee, which formulates technical responses on international trade and phytosanitary issues, and is part of the Organic Tree Fruit Industry Working Group, which provides scientific input on organic production issues.

Zoller is a University of California, Davis, graduate, having received a bachelor’s degree in plant pathology in 1966 and his doctorate in plant pathology in 1972. He has authored or coauthored more than 50 articles and abstracted papers reporting results of pear pest and disease management research projects in California, and he has provided consultations in Australia, China and Chile on production and trade issues.

The U.S. Army veteran resides in Kelseyville with his wife of 41 years, Sharron. The two have three children, Molly, Zachary and Analiese, who attended Kelseyville schools.

Broc Zoller may be contacted by email at

A complete list of the Commission’s Board of Directors and contact information is available on the Commission website at The web site also is an excellent source of information about the many events and programs presented

Winegrape Commission to Host Lake County Wine Tasting in Sacramento

Susan Stout • Contributing Writer

KELSEYVILLE, CA – The Lake County Winegrape Commission announced it will host a Lake County wine tasting event in Sacramento in May in conjunction with the 40th anniversary of the Sacramento Music Festival.

The tasting event will be held on May 25, from 3:00 p.m. to 7:00 p.m., at the California Automobile Museum, 2200 Front Street, in Sacramento.

Lake County wineries will have an opportunity to pour wines at this consumer-focused event that will feature wine tasting, food and wine pairing, live music, and viewing of vehicles on display at the museum, according to Winegrape Commission President Debra Sommerfield.

Each of the participating Lake County wineries will supply wine for the event, and one wine each will be paired with food by Chic Le Chef of Middletown. Attendees will receive an educational booklet with information about the wines, the pairings, and several recipes.

Lake County’s participation is made possible by a recently awarded grant from the California Department of Food and Agriculture’s Specialty Crop Block Grant Program.

Admission price for the wine tasting is $40 per person. The Winegrape Commission also will offer a $50 ticket that includes the Lake County wine tasting event plus a ticket for one day’s admission to the 40th Annual Sacramento Music Festival.

The four-day music festival over Memorial Day weekend is well known for its presentation of jazz, swing, blues, zydeco, rockabilly, bluegrass, Latin and other music styles in Old Sacramento and various downtown venues. The popular event is presented by the Sacramento Traditional Jazz Society and the Sacramento Convention & Visitors Bureau and attracts tens of thousands annually. For additional information about the Sacramento Music Festival, visit the event web site at

For information about the California Automobile Museum and its upcoming events, visit

The Lake County Winegrape Commission is a marketing order established in 1992 to promote the region’s premium winegrapes and to assist winegrape growers. For further information about the Lake County Winegrape Commission and its programs, call the Commission office at (707) 279-2633 or visit

Lake County Wines Capture Top Awards at SF Chronicle Wine Competition

Lake County News

LAKE COUNTY, Calif. – More than 100 Lake County wines captured top awards – including three Best of Class honors and three Double Gold awards – at this year’s San Francisco Chronicle Wine Competition, the Lake County Winery Association (LCWA) announced this week.

Vigilance Winery & Vineyards won Best of Class with its 2010 Red Hills Lake County Petite Sirah.

Additionally, Best of Class was awarded to Sol Rouge for its 2009 Lake County Cabernet Franc and to Writer’s Block (Steele Wines) for its 2010 Lake County Syrah.

Shed Horn Cellars received Double Gold for its 2009 Lake County Cabernet Sauvignon, Lavender Blue won Double Gold for its 2008 Cabernet Sauvignon and Chacewater Wine was honored with Double Gold for its 2010 Red Hills Lake County Malbec.

The annual San Francisco Chronicle Wine Competition is touted as the “largest competition of American wines in the world.”

The 2013 results were posted following five days of tasting and evaluating more than 5,500 entries, according to the event’s Web site.

“Lake County wines and wineries truly stood out among the more than 5,500 entries at the SF Chronicle’s annual event,” said Monica Rosenthal, executive director of the Lake County Winery Association. “Our association members’ vintners can proudly say they are among the best when honored with multiple Best of Class, Double Gold, and Gold medals by the San Francisco competition’s professional judges.”

Lake county’s lead varietals, Cabernet Sauvignon and Sauvignon Blanc, showed well in this years sf chronicle wine competition.

However, numerous Lake County varietals garnered gold, silver and bronze medals including Chardonnay, Riesling, Cabernet Franc, Petite Sirah, Malbec, Merlot, Petite Verdot, Zinfandel and Tempranillo.

The Lake County wineries and varietals awarded gold medals were Cross Springs (2009 Cabernet Sauvignon), Dalliance (2010 Red Wine), Gregory Graham Wines (2009 Riesling), Guenoc (2012 Sauvignon Blanc, 2011 Sauvignon Blanc, and 2011 Petite Sirah), Shannon Ridge (2009 Petite Sirah), Shed Horn Cellars (2009 Napa Valley Petite Verdot and 2010 Zinfandel), Stymie (2009 Syrah), Shooting Star (2010 Barbera and 2010 Merlot), Steele Wines (2010 Cabernet Franc) and Vigilance (2011 Sauvignon Blanc).

Guenoc, Shed Horn Cellars, Gregory Graham and Cache Creek Vineyards all received silver medals for their 2011 Lake County chardonnay. Several Lake County wineries garnered gold and silver for their Lake County petite sirah in addition to the Best of Class awarded to Vigilance Winery & Vineyards.

Red Lava Vineyards and Six Sigma Ranch & Winery each took silver medals for their Lake County Tempranillo wines, 2010 and 2009 vintages.

Many Lake County wineries were multiple winners, the competition results show. These included Cache Creek Vineyards (two silvers), Chacewater Wine (two silver, two bronze and a double gold), Cross Springs (two silver and a gold), Gregory Graham (two gold, three silver and three bronze), Guenoc (three gold, four silver and two bronze), and Rosa d’Oro (two silver and a bronze).

Shannon Ridge took six silver and four bronze medals in addition to its gold medal. Additional Lake County multi-medal winners were Shed Horn Cellars (three silver and two golf in addition to its double gold), Six Sigma (two silver), Sol Rouge (two silver and its Best of Class), Writers Block (two silver, three bronze in addition to its Best of Class), Shooting Star (two silver, two bronze, and its two gold), Steele Wines (six silver, five bronze, and its gold), Vigilance (two bronze, a silver, and its gold and Best of Class), and Wildhurst Vineyards (two silver and three bronze).

“We congratulate our Lake County Winery Association members who had such a fine showing at the competition,” said Rosenthal.

She pointed out that many wineries that use Lake County grapes to produce their wines outside of Lake County were also winners at the competition.

Bell Winery’s 2011 Sauvignon Blanc, a gold medal winner, was produced from Lake County grapes, as was the gold medal winning 2008 Enkidu Lake County Petite Sirah.

Approximately 20 silver and bronze awards were given to varietals by out-of-county wineries using Lake County winegrapes.

Winning entries in each category of the San Francisco Chronicle competition can be found on the Web site, .

In addition, tickets for the public tasting portion of the event may be purchased online. The public’s opportunity to taste entries from the competition is scheduled for Saturday, Feb. 16, from 2 p.m. To 5 p.m., at the Fort Mason Center in San Francisco. Tickets are $70 per person in advance and $85 per person at the door.

For more information about the Lake County Winery Association, visit the association’s Web site, or contact Monica Rosenthal at .

Congratulations to Several Lake County Wineries

Award WinnersCongratulations to several Lake County wineries for taking top awards in the recent Food & Beverage World’s California Wines of the Year and 6th annual American Fine Wine competitions!

At the 6th annual American Fine Wine Competition, Jan. 20-21, 2013, Double Gold Medals were awarded to Cache Creek Winery for its 2009 Reserve Cabernet Sauvignon and to Robledo Family Vineyard for its 2008 El Rey Cabernet Sauvignon.

In addition, several Lake County wines scored gold and silver medals. Among the gold winners were:

  •  2011 Robledo Seven Brothers Sauvignon Blanc,
  • 2011 Shannon Ridge Winery High Elevation Collection Sauvignon Blanc,
  • 2009 Shannon Ridge Winery Caldwell Ranch Petite Sirah,
  • 2009 Sol Rouge Petite Sirah, and 2008 Sol Rouge “The Keep” Lake County Red.

Winning wines in the Food & Beverage World competition:

  • Hawk & Horse Vineyards 2009 Cabernet Sauvignon, a runner-up for Best Cabernet
  • Sol Rouge 2009 Cab Franc, a runner-up for Best Other Bordeaux – Reds
  • Shannon Ridge 2011 “High Elevation” Sauvignon Blanc, top runner-up for Best Bordeaux – Whites.